For half a century, Gula Prai has been the premium sugar brand in Malaysia and the most popular choice among consumers. The 52 year-old iconic home-grown product, which carries an approximate brand value of RM80 million, is a testament that its brand values are being passed on from one generation of Malaysians to the next. Thus, Gula Prai certainly lives up to its slogan, “The No.1 Best Selling Brand in Malaysia.”
White sugar has had all of the naturally present molasses refined out. It is the sugar that is most commonly used in baking. The fine crystals in granulated sugar don’t cake together, which makes it perfect for measuring, sprinkling onto food and dissolving into drinks.